LA Fitness is a fitness and health club chain that has locations throughout the usa and Canada. This company has been seen as a strong competitor in the business
since its introduction, especially due to its differentiation strategy. While Panera hours has done well by themselves during their last thirty years in business, there are a few changes that could be made to be able to develop a sustainable competitive advantage. The advice I actually have for LA Fitness are:
1) have longer hours of operation,
2) communicate company decisions and just how they benefit the consumer,
3) train associates on customer support,
4) develop a new advertising campaign,
5) expand further in the united states and Canada, and 6) adjust proportions of company debt. These changes will permit LA Fitness to produce and sustain a competitive advantage within the health and wellness industry.
About LA Fitness – LA Fitness is a differentiator inside the health and wellness industry. They may have over six hundred locations, each of which are nearly identical since they are not franchised (Wells, 2016). “LA Fitness features diverse sports club amenities, typically including cardio & strength equipment, fitness, indoor cycling, group exercise classes, pool, spa, basketball courts & racquetball,” (LA Fitness, 2018). LA Fitness has experienced the highest revenues amongst larger fitness clubs for the last four years and is growing (Wells, 2016).
Stakeholders are those who have a desire for the performance in the company, often because it will impact them somehow (typically financially). LA Fitness has both external and internal stakeholders. The most important internal stakeholders are definitely the employees along with the board members. LA Fitness employs an overall total of twenty-four thousand individuals, with fifty each and every location (Wells, 2016). There are both full-time and part time employees so many different folks are impacted by the success (or failure) from the company. The board members are another stakeholder that is greatly impacted because of the stake within the company. These members are noted as having significant investments within the company, but the official amounts have never been disclosed (Wells, 2016).
There are numerous external stakeholders which can be influenced by the operations of LA Fitness. These include the communities these are located, creditors, partners, and (most notably) customers. The communities that LA Fitness chooses to set its gyms are influenced by the jobs that this company brings; with every location having a staff of fifty members, multiple health clubs within an area can create a positive effect on the economy and people there. Creditors are impacted once they choose to fund LA Fitness in their business ventures; this fitness company
brings them potential profits and interest payments right after the investment. LA Fitness has several firms that it offers partnered with; for example, they partnered with World Instructor Training Schools in order to get their chkwqq trainers certified (Wells, 2016). The more business and revenues LA Fitness generates, the more revenues these partner companies receive also. Finally, the most important stakeholder for this clients are the customers. The shoppers allow LA Fitness to carry on making profits in order to sustain and grow their business.